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Marketingové nástroje vysokých škol pro oslovení studentů maturitních ročníků z Jihomoravského kraje
 Krausová, Hana
Krausová, H. University's marketing tools used for addressing to high school graduates from the Southern Region Brno: MENDELU, 2014. The final thesis analyzes the current marketing communications of universi-ty toward high school graduates, concluding both online and communication and looking for differences between the use of specific communication tools by different types of universities. The aim is to find and identify factors that in-fluence graduates' decision when choosing university. The result of this thesis is to propose concrete recommendations generally applicable to all universities.
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