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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Franchising and its Aplication in Practice
 Kuklišová, Hana ; Husák, Jakub (advisor) ; Martina, Martina (referee)
This Bachelor Thesis is Focused on the Problematics of Franchising and Its Use in the Field of Services, Fitness Clubs Tangibly. The Theoretical Part of the Thesis Describes History of Franchising and Its Development. It Defines the Term Franchising, Describes Its Variations. The Thesis Specifies Elements of a Franchising Interrelationship and It Describes the General Procedure of Setting up a Franchising Branch. Then It Discusses Pros and Cons of Franchising from Both of the Parties and Macroeconomic Point of View. In the Practical Part there is Described a Franchising Network of Fitness Clubs for Women, Its Beginning, Current State and Planned Future Development. The Thesis Describes Setting Up of a New Branch and It States Preliminary Costs and Fees. It Discusses How to Select the Right Locality for the Branch. The Thesis Explains How the Franchisor Supports the Franchisee before, during and after Setting up the Branch. In the end there Is Summary which Evaluates Eligibility of Using the Franchising Method in the Fitness Area.
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