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Business Plan - foundation of a new fashion store
Bonomová, Nella ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
The diploma thesis deals with the creation of a business plan for the establishment of a shop with trendy clothing and accessories Shopaholic Fashion in Brno-Bystrc in Kamechách is part of the internet shop. The thesis consists of theoretical knowledge, analytical bases of the internal and external environment, and part of the marketing research is the discovery of buying preferences. Based on this knowledge, the design part of the diploma thesis, including economic evaluation, is created.
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Business Plan - foundation of a new fashion store
Bonomová, Nella ; Navrátil, Jaroslav (referee) ; Rompotl, Jaroslav (advisor)
The diploma thesis deals with the creation of a business plan for the establishment of a shop with trendy clothing and accessories Shopaholic Fashion in Brno-Bystrc in Kamechách is part of the internet shop. The thesis consists of theoretical knowledge, analytical bases of the internal and external environment, and part of the marketing research is the discovery of buying preferences. Based on this knowledge, the design part of the diploma thesis, including economic evaluation, is created.
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A usages of industrial heritage in tourism development on case of water mill "Hoslovice"
SLABÁ, Barbora
This Bachelor's thesis deals with the use of technical monuments water mill Hoslovice in the development of tourism. The aim was the implement situatioan analysis in Strakonice region and find out segments of tourist visiting this area. On the basis of the marketing survey, that took place on the technical monuments have been selected segment of visitors. At the end of this work are presented a suggestions complement and innovation the tourism product in Hoslovice.
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