National Repository of Grey Literature 944 records found  1 - 10nextend  jump to record: Search took 0.01 seconds. 
Návrh marketingové strategie pro uvedení těstovin s hmyzím proteinem na trh
Šulc, Marek
Šulc, M. Developing a marketing strategy of launching a pasta with insect protein. Bachelor thesis. Brno: Mendel University, 2023. This bachelor's thesis focuses mainly on the specifics of marketing strategies for products containing insect protein. The first part of the thesis deals with literature related to the investigated issue. In the second part, a survey of the Czech market is carried out and then a marketing strategy is proposed, including the quantification of costs, for the entry of a new product containing insect protein into the market.
Návrh nové marketingové strategie pro odvětví české autorské tvorby
Bocek, Anna
The diploma thesis deals with the topic of Czech authorial creation of fashion and fashion accessories. The goal of the thesis is to propose possible marketing recommendations for Czech creators. The data needed to analyse consumer be-havior and the situation on the Czech authorial creation´s market were collected by using questionnaire surveys. The first – aimed at consumers (n=134), the sec-ond – aimed at creators (n=12). The obtained data were subjected to appropriate statistical tests, which carried out with the help of the statistical software Statisti-ca. Based on the analysis, appropriate recommendations were proposed. This mainly concerned the creator´s activity on social sites, which were found to be the most essential in the promotion of the creator and his products.
Heuristiky v rozhodování spotřebitelů na trhu udržitelných potravin
Kučerová, Anna
Sustainability and sustainable food are an increasingly discussed topic in society. Their importance is increasing due to the protection of the environment, which is being destroyed by the food industry. The diploma thesis was created with the aim of creating a proper marketing communication strategy to promote sustainable food in the Czech Republic. The objective was achieved through the analysis of a questionnaire survey in which 750 respondents (n=750) participated. Based on their responses, marketing recommendations for increasing sales of sustainable food were developed, supported by behavioural theories of consum-er behaviour.
Marketingový plán kosmetického studia
Vaďurová, Jitka
This bachelor thesis is focused on the creating a marketing plan for a specific beauty salon. The thesis was divided into theoretical and analytical part. In the analytical part, an analysis of the external and internal environment of the salon was carried out and a marketing strategy was created for the salon using marketing tools. The results of marketing research were used in the procedure. The marketing plan is intended to serve as a tool for achieving the defined goals.
Marketingová strategie vybrané kapely
Lubal, Jan
Lubal, J. Marketing strategy of the selected band. Bachelor thesis. Brno: Mendel Uni- versity, 2023. Marketing strategy plays an essential role, not only in the field of ordinary busi- ness, but also in the field of the music industry, where it is thanks to a quality mar- keting strategy that new musical figures are created, who will establish themselves with their work, not only in their city or country, but also thanks to social media and the rapid spread of information all over the world. This bachelor's thesis deals with the first steps in this journey, where the metal band Coincidence from Brno stands as a pattern. With the help of the available literature, the basic specifics, tools and trends are defined in the theoretical part. In practical work, emphasis is placed on consumer behavior, especially in the field of digital music distribution, and on the overall development of the music market in recent years. All this will result in the suggestion of a marketing strategy for this band, after the application of which the number of listeners will increase, which will lead to the monetization of the band's activity.
Hmyzí protein v krmivech pro drůbež – kalkulace ceny produktu a marketingová strategie.
Pešková, Barbora
Pešková, B. Insect protein in poultry feed – calculation of product price and marketing strategy. Bachelor thesis. Brno: Mendel University in Brno, 2023. The main goal of this thesis is to propose and financially quantify a marketing strategy for poultry feed containing proteins obtained from permitted insect species. A further goal is the calculation of their price and comparison with standardly used types of feed. The issue of poultry feed containing insect protein is described in the literature review. For potential feed is created calculation of their price. The thesis also contains questionnaire surveys across three groups – poultry feed producers, poultry farmers and final consumers of poultry meat/eggs. At the end, there is proposal for a marketing strategy incl. of her financial estimate.
Analysis and effectiveness of Dubai City marketing strategy in the years 2010-2020
Saarová, Patricie ; Halada, Jan (advisor) ; Hejlová, Denisa (referee)
This bachelor thesis focuses on the analysis and effectiveness of Dubai's marketing strategy during the years 2010-2020. The theoretical part introduces key concepts related to marketing and destinations, including the definition of marketing and destination, destination management principles, marketing mix and communication mix. The descriptive part of the thesis describes the development of Dubai as a tourist destination and identifies the factors that have contributed to its success. The practical part includes a comparative analysis of marketing activities in the periods 2010-2015 and 2016-2020, supported by a questionnaire survey. Based on the analysis, communication recommendations are then proposed.
Marketing strategy of Codex Labs on the Czech market
Pavlíček, Filip ; Koudelková, Petra (advisor) ; Schneiderová, Soňa (referee)
The aim of this bachelor's thesis was to evaluate the marketing strategy of the cosmetics company Codex Labs and to propose improvements in relation to its typical customer. However, such data was not available, so the next objective of the research was to define this customer. The target group of Codex Labs was determined on the basis of a questionnaire survey in which 122 Czechs participated. Respondents were selected using stratified random sampling based on highest educational attainment and gender. A SWOT situational analysis of the external and internal environment was used to assess the current marketing strategy of the brand. The marketing strategy categories evaluated were defined using the marketing mix theory, supplemented with elements of social marketing. The results of the questionnaire survey showed that the typical Codex Labs customer is a woman aged 25-34 who is actively interested in ecology and healthy living. This customer is happy to pay extra for organic packaging and natural ingredients, but insists that such products are just as effective as conventional ones. The analysis of the current marketing showed that Codex Labs has a well-adapted distribution strategy, brand positioning and strong social networks. However, in order to maintain its place in the market, the company...
Sponsors' perception of canoe slalom
Chaloupka, Václav ; Bačáková, Radka (advisor) ; Voráček, Josef (referee)
Title: Sponsors' perception of canoe slalom Objectives: The aim of this thesis is to find out how Czech companies approach sports sponsorship. Another aim is addressing the reasons why canoe slalom still lacks the adequate level of popularity among Czech society in comparison to other minority sports. Based on the data from our research, I will suggest a new marketing campaign for the Czech canoe union in order to support the increasing popularity of this sport. Methods: The main method used in this thesis was a quantitative method, specifically a survey across Czech companies. Data from our research will be analyzed and used in creating a new marketing strategy. Results: We have found out that companies prefer to sponsor mostly individuals followed by sports teams and clubs. Also, they mostly sponsor mass sports. Canoe slalom should build its promotion strategy upon the best individual athletes, who are already well-known to increase its popularity. Key words: Marketing, marketing strategy, popularity, campaign, canoeing

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