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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Analysis of Benefits of selected Cultural Events
 Zaunmüllerová, Pavla ; Luštický, Martin (advisor) ; Bauer, Jan (referee)
The bachelor thesis discusses a research of economic and other benefits of Festival of salt Golden path for entrepreneurs, inhabitants and the city Prachatice itself. The work is divided into two parts. The first part analyses the theory according to the issue, the second part is based on analysis of data collected by a survey. The purpose of the thesis is to determine how important is the influence of this event to entrepreneurs' economic situation, to inhabitants' sociocultural situation and to the marketing situation of the city Prachatice. At the end of the thesis there should be a recommendation for Prachatice based on my research
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