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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketingová komunikace vybrané maloobchodní firmy
 Trnková, Tereza
Trnková T., Marketing communication of a selected retail company. Bachelor thesis. Brno: Mendel University in Brno, 2023. Bachelor thesis focuses on the marketing communication of a selected retail company specializing in the sale of porcelain, Czech glass and jewellery. The main objective of the thesis is to propose new or increase the effectiveness of existing marketing communication tools to increase the awareness of the company along with the footfall of the retail outlet. In the theoretical part, a literature search is conducted focusing on communication mix and retail. The analytical part introduces the firm, analyses its existing marketing communication and identifies the target segments. Based on a questionnaire survey, measures are proposed to improve the marketing communication, the key ones include increasing activity on social media, improving product photos, adding English language to the website and more intensive promotion of discount events.
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Sales promotion of a chosen retailer
 HUCL, David
The subject of the bachelor thesis "Sales promotion of the chosen retailer" is to indentify sales promotion instruments used by selected chain, analyse and compare their effectiveness and propose solution to increase the effectiveness. First, literature review was elaborated with the aim of acquiring knowledge about the issue of marketing communications, namely sales support. The on-going practical part is focused on characterization of the selected chain, identification and evaluation of the effectiveness of its current sales promotion. On this basis were suggested some possible solutions. The appropriate application will help to increase customer satisfaction, which is the basis of every successful company.
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