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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Organic food in the Slovak market
 Lešková, Daniela ; Vávra, Oldřich (advisor) ; Sopka, Roman (referee)
The bachelor thesis on the subject of Organic food in the Slovak market is dealing with the marketing orientation on the organic food and organic farming market. The aim of this thesis is to characterize and analyze the marketing mix of organic food in the Slovak republic in these days and carry out market research on consumer awareness of organic food. The theoretical part defines and describes the basic terms of marketing mix and characterizes basic terms of organic farming. The practical part examines tools of marketing mix of organic foods in Slovak market in detail and includes its own investigations identifying consumer habits, knowledge and awareness about organic food which was made through the questionnaire poll. Analyses of the research are provided conclusions and proposed modifications or changes in marketing organic food.
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The position of of organic food and farmers' markets: Czech Republic versus other developed countries in Europe
 Murasová, Barbora ; Odehnalová, Jitka (advisor) ; Puta, Pavel (referee)
This thesis deals with the position of organic food and farmers' markets on the food markets in the Czech Republic and other developed countries in Europe. It is divided into four main parts. First starts with an introduction to the subject and focuses on explaining the basic terms such as organic food or farmers' market. In the second part the marketing of organic food and farmers' markets is analysed -- mainly its components and tools, an emphasis is placed on consumer behaviour as the most important aspect. The third part deals with the European market of organic foods in general and there are also described some specifics on selected markets. The last, fourth part analyses the organic food market in the Czech Republic and it contains a survey of Czech organic food market with a help of a questionnaire survey.
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