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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing of Sportareál Šťastný Vysoký Chlumec Services
 Doubravová, Veronika ; Kozlová, Taťána (advisor) ; Polanecká, Šárka (referee)
This work focuses on marketing services company Sportarea Happy High Chlumec. It is divided into two parts, namely the theoretical and practical parts. In the theoretical part of literary knowledge of marketing. The practical part describes and illustrates the company in marketing services company. Analyzing the questionnaires and methods of SERVQUAL most practical and most used type of ad also analyze customer satisfaction with the availability of the information and services, in agreement with the owners involved in the questionnaire their chosen questions. In addition, make a so-called SWOT analysis. In conclusion, recitation of the owners of the results of my examination of the SERVQUAL method and using questionnaires, while the company will evaluate its strengths and weaknesses and give them their results and evaluate the next steps in the future.
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