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Marketing Strategy of Company
Koláček, Tomáš ; Číp, Vítězslav (referee) ; Šimberová, Iveta (advisor)
The aim of this diploma thesis is propose a way to create a marketing strategy for the young company in the media & marketing market. This diploma thesis describes the use of key techniques, basic theoretical assumptions and their physical implementation of theoretical methods and support methods in connection with the topic of work developed under analysis.
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Company Internet Sites and E-Commerce
Zemánek, Lukáš ; Sedláček, Jan (referee) ; Koch, Miloš (advisor)
This master`s thesis deals with comprehensive proposal of new web pages design with e-commerce. It contains analysis of actual website, actual trends and design of optimal e-commerce solution, as new web pages design, functions, design of code structure and content structure and its implementation to internet server. It also includes economic point of view and strategic concept of new web with e-commerce.
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Marketing Strategy of Automotive Trade-fairs
Hraběová, Jana ; Kremlová, Martina (referee) ; Chalupský, Vladimír (advisor)
The subject of this Master´s thesis is a proposal of a marketing strategy for an automotive trade show called "Autotec & Autosalon Brno 2010". The theoretical part focuses on marketing communication and practical use of its individual components. The suggested strategy facilitates the primary goal, which is a provision of planned attendance of the trade fair.
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Proposal of the Improvement of Customer Satisfaction Standard
Lusková, Michaela ; Filusz, Patrik (referee) ; Šimberová, Iveta (advisor)
This thesis was a research and analysis of the levels of different customer satisfaction standards in the family construction company. The analysis involved conducting internal and external environment assessments of the company. The data collected on customer satisfaction from clients was carried out by using a qualitative questionnaire method. This study provided the host family construction company with recommendations on how to develop the customer satisfaction standards, which in turn will improve their market position.
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The Marketing Strategy of Nugget Company
Nehyba, Tomáš ; Kusý, Petr (referee) ; Chlebovský, Vít (advisor)
Předmětem této práce je analýza marketingové strategie firmy Nugget a možný návrh marketingové strategie pro následující období. V teoretické části budou popsány teoretické aspekty pro získání potřebných dat. V praktické čáti bude analyzována stávající strategie pomocí analýz SWOT, Pest a marketingového mixu. Na základě získaných poznatků a výsledků budou navrženy možnosti rozvoje marketingové strategie pro budoucí období.
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Marketing Strategy of Hotel Bítov
Růžičková, Žaneta ; Kočí, Alena (referee) ; Kočí, Alena (referee) ; Šimberová, Iveta (advisor)
My diploma thesis deals with the analysis of the current situation, and subsequently, the appropriate marketing strategy for Hotel Bítov in the vicinity of Vranov dam. The theoretical parts deals with the isme of using marketing tools in the field of hotel services. The practical parts consists of the inner and outer analysis of the hotel surroundings. The results are summed up in the scope of a SWOT analysis from which the final marketing strategy follows.
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Proposal of Marketing Strategy for Wholesale Activities of a Company
Šrámková, Eva ; Stružková, Martina (referee) ; Chalupský, Vladimír (advisor)
Předmětem diplomové práce je průzkum vztahů společnosti IN CAR centrum s.r.o. s jejími velkoobchodními odběrateli. Na základě shromážděných teoretických východisek a analýzy současného stavu společnosti je navržena strategie vedoucí ke zlepšení úrovně poskytovaných služeb a zkvalitnění spolupráce s partnery. Cílem diplomové práce je navrhnout marketingovou strategii pro velkoobchodní činnost, která povede ke zlepšení současné situace a celkovému ozdravení společnosti.
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