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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
THE ANALYSIS OF MARKETING STRATEGY OF A HOTEL
 KUČERA, Lukáš
The thesis is related to the sector of services in the hotel industry. One of partial aims of this pthesis was a thorough analysis of the historical advancement till the present days. The marketing and management methods of SWOT analysis, STEP analysis and a questionnaire have been used to elaborate the work. In addition, various marketing strategies which could be put to use for the hotel in question have been evaluated. However, the main target of the work was a draft of such a marketing strategy that will appear the most advanced in the future.
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