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Identifikace faktorů ovlivňující věrnost zákazníku k maloobchodům s potravinami v ČR. Skokanová, Irena This bachelor thesis is focused on identification of factors affecting customer loyalty while grocery shopping in retail stores in the Czech Republic. It is based on the survey that identifies customers of individual retails, identifies their preferences while choosing a prefered shopping place and provide state-ments regarding to their loyalty to chosen retailers. Conclusion of the work brings a summary of results and formulates suggestions for improvement of customer loyalty. Detailed record

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