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Influence of small home appliances on economy of solar systems
Kučerová, Simona ; Půčková, Helena (referee) ; Kotlík, Josef (advisor)
This Master´s thesis deals with the influence of small household appliances to the economy of solar systems. The theoretical part is focused to solar systems and describes the possibilities of linking these systems with small household appliances. It adds an effective, ecological and economic aspect of washing and small home appliances suitable for economic household. The practical part evaluates the economic utilization of solar systems with small household appliances.
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Influence of small household appliances on economy of combined solar systems
Hosová, Žaneta ; Půčková, Helena (referee) ; Kotlík, Josef (advisor)
This Master’s thesis deals with the problems of small domestic appliances in solar systems. The theoretical part provides a description of solar thermal systems and solar photovoltaic systems, including the possibility of their combination. It adds options connecting the small household appliances in system of solar technology and economics of the washing process. The practical part evaluates the economy of operation small household appliances connected to the solar system.
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Improving marketing mix in the company DeLonghi Group
Kevchenkova, Ekaterina ; Vávra, Oldřich (advisor) ; Boháček, Jiří (referee)
DeLonghi Group was founded in Italy in 1902. It is one of the largest manufacturers in the sector of small domestic appliances. The group of companies consists of such brands as DeLonghi, Kenwood and Braun. The subject of my bachelor thesis is the marketing mix of DeLonghi Group. The main aim of the thesis is to develop ways to improve the marketing policy of the company by making changes to it is the marketing mix. In order to reach the aim I evaluated the economic position of the company and it is internal and external environment through PEST analysis and 5 forces of Porter. I have also carried out analysis of the companys position in the market by defining target audience, key competitors, market share, assessing the marketing mix of the companys 4 P using the BCG matrix, the elasticity, the analysis of distribution network. I revealed the mechanics of sales and marketing campaigns, made SWOT analysis, identified best practices for each P of the group of companies. The result is a plan for improving the marketing mix of the company in the form of implementation the Stage Gate method , the deepening of analysis in the calculation of prices, expansion of direct sales, introduction of Agile marketing, the extension of the mystery shopper project.
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Influence of small household appliances on economy of combined solar systems
Hosová, Žaneta ; Půčková, Helena (referee) ; Kotlík, Josef (advisor)
This Master’s thesis deals with the problems of small domestic appliances in solar systems. The theoretical part provides a description of solar thermal systems and solar photovoltaic systems, including the possibility of their combination. It adds options connecting the small household appliances in system of solar technology and economics of the washing process. The practical part evaluates the economy of operation small household appliances connected to the solar system.
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Influence of small home appliances on economy of solar systems
Kučerová, Simona ; Půčková, Helena (referee) ; Kotlík, Josef (advisor)
This Master´s thesis deals with the influence of small household appliances to the economy of solar systems. The theoretical part is focused to solar systems and describes the possibilities of linking these systems with small household appliances. It adds an effective, ecological and economic aspect of washing and small home appliances suitable for economic household. The practical part evaluates the economic utilization of solar systems with small household appliances.
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