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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Návrh komunikační strategie pro vybraný podnik
 Novotná, Vanesa
NOVOTNÁ, V. Design of communication strategy for a selected enterprise. Bache-lor thesis. Brno: Mendel University in Brno, 2023. This bachelor thesis deals with the analysis of customers of a wine enterprise, which leads to the design of a marketing strategy leading to getting the enterprise into the awareness of potential customers and the subsequent achievement of profit. A questionnaire survey was used to analyse the customers and secondary data collection using in-depth interview with the owner was used to analyse the selected winery. After the evaluation, appropriate communication leading to the achievement of the set objectives was ordered.
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City marketing as a factor of regional developement on the example of Nové Hrady
 HEJTMÁNKOVÁ, Kristýna
This thesis is about analysis of marketing in concrete town, determine the current state of its using and evaluation and possible design strategies for improving. The end of this thesis is about proposals which could improve the marketing of the town.
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