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National Repository of Grey Literature

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Význam faktorů kvality v městských destinačních typech Rejzková, Barbora Significance of quality factors in urban destinations. Bachelor thesis. Brno: Mendel University in Brno, 2015. Thesis deals with significance of quality factors typical for urban denstinations, identification of these factors and determination of their significance for potential visitors. There is utilized primary marketing exploration data in the form of a que-stionnaire to fulfil the objectives. Data are compiled with multidimensional statis-tic methods, by which is determined smaller number of components containing an information about quality of a destination. Detailed record

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