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National Repository of Grey Literature

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Segmentace trhu mladých Böhmová, Veronika ; Koudelka, Jan (advisor) ; Petriková, Patrícia (referee) My thesis deals with clothing habits of young people. The first part descibes the process of market segmentation, the second part abou the lifestyle of young people and about their clothing habits. I used a questionaire and with the help of PASW Statistics I revaled four segments. Detailed record

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