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Awareness and perception of the label Tastes Great. Southbohemian among consumers
 KOHOUTOVÁ, Petra
The subject of this thesis is to evaluate the label "Tastes Great. In the South Bohemian Way". The aim of the project is the systematic promotion of quality foods from the South Bohemian Region. One of the instruments is a competition of the same name. The winning products will gain the right to use the label "Tastes Great. In the South Bohemian Way". The main aim of this thesis is not only to find out how the consumers are informed about the trade mark "Tastes Great. In the South Bohemian Way" and the products with this label, but also to analyze the consumers´ willingness to buy the products and their satisfaction with the products. The research will be made using a questionnaire survey of respondents from the South Bohemian Region. The questionnaire will be evaluated quantitatively. The results will show if the respondents know the products of the label "Tastes Great. In the South Bohemian Way", if they buy such products and if they feel satisfied with those products. At the end of this thesis a plan of improving the current state is presented, such as the raising of the awareness of the products.
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