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National Repository of Grey Literature

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Informace ze statistiky rodinných účtů a jejich pozice v současném výzkumu trhu Plíšková, Lucie ; Simmová, Hilda (advisor) ; Mottlová, Libuše (referee) Tato práce poskytuje ucelené informace o procesu tvorby statistiky rodinných účtů v České republice. V teoretické části je zaměřena na charakteristiku marketingového výzkumu trhu a jeho pozici v marketingovém informačním systému. V následující části je detailně popsán proces vzniku statistiky rodinných účtů, výběrem zpravodajského souboru počínaje, přes zjišťování a zaznamenávání údajů, zpracováním výsledků konče. Jsou zde také zmíněny klady a zápory statistiky rodinných účtů. Je zde také nastíněn problém panelového efektu a možné způsoby jeho odstranění. Závěrečná část je věnována využití statistiky rodinných účtu pro státní a následně podnikové účely. Detailed record

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