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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Contemporary visual commercial photography in the Czech Republic
 Stejskalová, Eliška ; Pešek, Ondřej (advisor) ; Portel, Robert (referee)
The topic of this bachelor's thesis deals with contemporary trends of visual commercial photography in the Czech Republic. The conclusions presented are a result of the qualitative and quantitative research performed as part of this paper. The theoretical part is focused on the subject of media, psychology of advertisement. Primary attention is devoted to the medium of photography. Particular interest is given to visual and technical elements, which form a picture and their psychological effects on the consumer. An analysis of market segmentation provides information about the industries where visual commercial photography occurs, what companies use it as a marketing tool and who the target consumer audience is. The practical part of the paper identifies patterns and repeated usage of elements in visual commercial photography. The findings are further interpreted based on the outcomes of the theoretical part.
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