National Repository of Grey Literature 182 records found  1 - 10nextend  jump to record: Search took 0.02 seconds. 
The development of football coach Pavel Vrba's media image
Spurný, Jan ; Trunečka, Ondřej (advisor) ; Turková, Kateřina (referee)
This bachelor's thesis deals with the development of Pavel Vrba's media image between 2011 and 2022. Pavel Vrba is one of the historically most successful Czech football coaches. In 2011, Vrba led football club FC Viktoria Plzeň to its historic first title in the top Czech division. Two years later, however, he used the exit clause in his contract in Plzeň and became the head coach of the Czech national football team. In the following years, his career was affected by several ups and downs, which may have had a significant effect on the presentation of his person in the media. How Vrba's media image developed and changed in six selected periods of his professional career is exactly what we will try to find out in this bachelor's thesis. The work is divided into theoretical, methodological and research part. The first of them defines the media image and representation as well as the concept of framing, describes the relationship between the media and sports, introduces the history of sports journalism and also the career of Pavel Vrba. The methodological part presents the aim of the work and the research method, defines the research sample and presents the six monitored periods in more detail. The last, research part of the work, contains a qualitative media analysis of texts from the investigated...
Qualitative analysis of professional terminology in specialized fields
Homolka, Adam ; Zmrzlá, Petra (referee) ; Šťastná, Dagmar (advisor)
Cílem bakalářské práce je charakterizovat odborný styl (rysy, funkce, forma, syntax, lexikum) a následně shrnout teoretické poznatky z oblasti překladu odborného stylu týkající se terminologie a překladatelských postupů na úrovni lexikální a gramatické. Praktická část bakalářské práce se zaměří na aplikaci teoretických poznatků v rámci kvalitativní analýzy vybraných odborných textů.
Intertextuality of celebrity politician exemplified by Volodymyr Zelenskyy and his role in TV series Servant of the People
Bessarab, Mariia ; Reifová, Irena (advisor) ; Kárníková, Lydie (referee)
This bachelor thesis explores the connection between the image of the president in the Ukrainian TV series Servant of the People and the real presidential candidate Volodymyr Zelenskyy, because it was him who played the role of the president in the aforementioned TV show. The aim is to find out whether the film character Vasyl Goloborodko had the potential to contribute to Zelenskyy's election campaign and to what extent the examined figures coincide and differ. The theoretical part of the thesis describes the phenomenon of the television series, the Servant of the People series itself, specifically the plot, cast, audience response and criticism of the series in relation to Zelenskyy's candidacy in the elections, and also introduces the connection between celebrities and politics, explaining the concept of celebrity politician and its academic categorization. The research part examines the figure of Vasyl Goloborodko in selected episodes of the series and Volodymyr Zelenskyy in the video content of his election campaign through qualitative content analysis. The results of the subsequent comparison show that the examined characters are largely the same, but not exactly identical. Nevertheless, given the number of similarities, it can be concluded that the serial president may have contributed to...
Media construction of a socially major phenomenon of child abuse and related topics in the context of the document V síti
Košelková, Zuzana ; Vochocová, Lenka (advisor) ; Štoll, Martin (referee)
This diploma thesis is dedicated to the media construct of the socially serious phenomenon of child abuse on the Internet in the context of the documentary Caught in the Net. The thesis aims to determine how the media reflect this issue and which aspects are accentuated. In the theoretical part of the thesis, serious social problems related to the phenomenon of child abuse on the Internet are summarized. Furthermore, the topic is placed in the context of new media, and terms such as media discourse or agenda setting are being defined here. In addition to the description of the applicable legislation related to the issue, the theoretical part of the work also contains a summary of previous studies and already implemented research investigations related to the phenomenon of child abuse. The document Caught in the Net is also briefly described. In the practical and analytical part of the work, the effort was devoted to the actual implementation of the research investigation and the subsequent evaluation and interpretation of the data found. The research was carried out using a qualitative method, specifically through content analysis and semi-structured interviews. Grounded theory procedures were used to analyze the articles (Strauss & Corbinová , 1999). Using the paradigmatic model, the following...
Online harassment among male and female journalists in Nepal and its impact on their work
Manandhar, Akriti ; Němcová Tejkalová, Alice (advisor) ; Lábová, Sandra (referee)
Online harassment of journalists is a growing concern worldwide as more journalists report burnouts, fatigue and desire to quit journalism. This research was based on in-depth interviews of five male and five female Nepali journalists. It aimed at investigating the forms of online harassment journalists face in Nepal, the impacts it has on them and the strategies they employ to deal with it. It was of research interest to examine differences in harassment experiences of male and female journalists. Results showed the common forms of harassment journalists face are cyberstalking, sexual harassment, gendered harassment, manipulation and intimidation. Due to this, journalists decreased social media usage and self-censored themselves on it. It led to fears of physical harm, judgement and being discredited. Most interviewed journalists ignored it considering it a part of their job. Complaining about harassment bore no positive results. Women from the sample faced comparatively more sexual and gendered harassment, with harassment being more personal and of higher intensity. This had adverse impacts on some female interviewees leading them to quit social media and the profession altogether, which further increases gender gap in the heavily male-dominated industry. Younger and less experienced journalists...
Syndicate of Journalists of the Czech Republic and its role in Czech media environment
Andree, Sabina ; Osvaldová, Barbora (advisor) ; Jirků, Jan (referee)
The Master's thesis aims to comprehensively introduce the professional organization Syndicate of Journalists of the Czech Republic and describe its role in the Czech media environment. The Syndicate of Journalists is a voluntary professional association that participates in the application of journalistic ethics. It actively contributes to the protection of freedom of speech, expression, and dissemination of information and through its activities co- creates ethical principles and norms in domestic journalism. The Ethics Commission and especially the Code of Ethics play a key role and this thesis addresses them, among other topics. The theoretical part of the diploma thesis defines the framework of the topic, which is ethics and self-regulation in journalism. Key terms and principles of journalistic ethics are presented based on academic literature. A core part of the thesis follows and describes the history, current form, and principles of the Syndicate of Journalists of the Czech Republic. Our intention is to define the function and role of the Syndicate in the Czech media landscape, especially in the field of journalistic ethics. The practical part of this diploma thesis contains an analysis of activities of the Syndicate between the years 2015 and 2020 and a qualitative analysis of the...
The Analysis of Product Placement in Movie - James Bond
Bartalová, Jana ; Kruml, Milan (advisor) ; Jirák, Jan (referee)
The aim of this diploma thesis, entitled "The Analysis of Product Placement in Movie: James Bond", is primarily a quantitative and qualitative content analysis of five films, specifically those featuring Daniel Craig as Agent 007. Due to his announcement of the end in this longest running and most successful film franchise in history, I decided to conduct a comprehensive analysis of product placement, as it is very important to this film and one of the most significant if you say product placement in filmmaking. So, this is specifically an analysis of Casino Royale, Quantum of Solace, Skyfall, Spectre and No Time to Die. The first part is devoted to product placement as such its definition, history, types, advantages and disadvantages or regulation. The second part contains information about the origin of James Bond, its creator Ian Fleming, the predecessors in the film franchise and the style of Agent 007. The third section is devoted to the individual films, and includes the names of the filmmakers and cast, the content of the film, and the curiosities and brands that appear in the film. The fourth section is a quantitative analysis that looks at the portrayal of product placement in the plot of the film and includes information on which brand or industry appears most often or the total minutes...
The civil rights movement in Northern Ireland and its portrayal in the local periodical
Brčáková, Anna ; Váška, Jan (advisor) ; Šlosarčík, Ivo (referee)
The presented bachelor thesis concerns the topic of the media image of the civil rights movement in Northern Ireland in the local period press. The method of qualitative analysis and concept of frames is being used for the examination of the articles dealing with the five chosen important events in the period of the movement in the years 1968 and 1969. The events consist of the Caledon protest, the first civil rights march, the civil rights march in Derry/Londonderry, the announcement of a reform five-point plan, and the march of the People's Democracy. The thesis aims to explore the differences in the media coverage of these events in the periodicals of various socio-political orientations. Therefore, the selected newspapers include the most read titles with different editorial policies - traditional unionist leaning The News Letter (Belfast Newsletter), nationalist The Irish News, and liberal unionist The Belfast Telegraph. The analysis takes into consideration the amount, length, and placement of the articles, which indicates the level of importance of the event for the periodical. The main focus, however, is dedicated to the stance of the newspapers on the movement. Therefore, a system of categories is used to indicate sympathy or antipathy for the events. Moreover, the frames used for the...

National Repository of Grey Literature : 182 records found   1 - 10nextend  jump to record:
Interested in being notified about new results for this query?
Subscribe to the RSS feed.