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Visitors` Satisfaction in South Bohemia (Prácheň Tourist Area)
 MRÁZOVÁ, Adéla
My main goal of this undergraduate thesis is an identification of the factors influencing visitors' satisfaction with the Prácheň region. It analyses the visitors' perception of quality and quantity of the primary and secondary tourism offer within this region. The work is based on primary data gathered through questionnaire survey within the month of August 2019. Three hundred questionnaires are used for the research. Detailed analyses of the data gather show that visitors of Prácheň region. Are mostly satisfied. This destiantion offers historical, artistic and cultural sights as well as sports and recreation facilities or various festivals. Both the primary and secondary offers of Prácheňsko region are very rich and the region itself has a big natural and cultural-historical potential. After reaching the goals of the thesis, are suggested some modifications that improve the offered products in order to increase visitors' satisfaction with the region.
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