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Exportní příležitosti na trhu Turecka s přihlédnutím ke kulturním, psychologickým odlišnostem a obchodním zvyklostem Dudychová, Pavla ; Mertlíková, Františka (advisor) ; Kejhová, Tereza (referee) Diplomová práce je zaměřena na zjištění exportních příležitostí na tureckém trhu s ohledem na kulturní a obchodní specifika daného teritoria. V první části je analyzován turecký trh z ekonomického hlediska. K dispozici je vývoj základních makroekonomických ukazatelů. Druhá část je věnována smluvní a institucionální základně vzájemného obchodu jak s Evropskou unií, tak s Českou republikou. Hlavní část práce se zabývá exportními příležitostmi na trhu Turecka. Zároveň jsou k dispozici příklady úspěšných českých firem, které mají s tureckým trhem své zkušenosti. Poslední kapitola se zaměřuje na určení specifik a odlišností daného teritoria spolu s doporučeními a radami. Tato diplomová práce by měla sloužit jako cenná příručka pro potenciální české exportéry. Detailed record

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