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Multinational companies in air transport
ŽÍŽALOVÁ, Hana
This work {\clqq}Multinational companies in air transport{\crqq} is focused on existence of multinational companies in segment of public air transport. The work is focused on appearance of multinational companies in the air transport or more precisely on analysis of strategic airline alliances in term of its multinational character. Analysis of two multinational airlines, members of two different strategic airline alliances and their confrontation on the basis of services provided to customers is the principal aim of this work. Two airlines of world signification and establishing members of two different alliances, French Air France and German Lufthansa, were chosen for this work. These two airlines were advises in three fields: destination offer, fleet and general services provided to customers.
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Marketing Estabilishments and their Importance in the Common Agricultural Policy
IRMIŠOVÁ, Monika
The thesis is aimed at an analysis of marketing organizations within the frame ot the Common Agricultural Policy. Marketing organizations are one ot the forms of co-operation and these are usually horizontal co-operation, i.e. at the same level ot the logistics chain. This form of co-operation is called marketing organizations or marketing co-operatives in the agrarian sector. Voluntary grouping of farmers into marketing organizations is common both in the Czech Republic and within the whole European Union. To conclud the thesis, it can be said that the existence of co-operation is very important for functioning of agriculture and that agribusiness without any membership in any co-operative association is often very difficult.
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Social System of an Organization and its Quality
Bendík, Pavel ; Hiršová, Miloslava (advisor) ; Kožichová, Lenka (referee)
The thesis is based on the concept of an organization as a system of relations resulting from organization roles. The aim of the diploma thesis is to select tools and define criteria, by means of which the relations within an organization can be evaluated and their quality assessed. Theoretical part focuses on the explanation of the basic terms with organization and relations connected to it. Pursuant to this, specific tools are chosen, which enable evaluation of the organizational relations. Practical part then analyses the chosen organization as a system of relations resulting from organization roles and concentrates on the possibilities for their quality assessment by means of selected tools.
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The cooperation functions in tourism company activities in relation to the specialization of coosen company
Karkoš, Jaroslav ; Indrová, Jarmila (advisor) ; Marešová, Eva (referee)
The submitted thesis deals with the luxury 5-star hotel Radisson SAS Alcron. Its aim is to analyse the level of cooperation of the hotel, to suggest potential steps to its improvement, and also to find idle possibilities of cooperation which the hotel could apply in its entrepreneurial activities. The purpose of the thesis is also to asses to what degree the cooperation is influenced by specialization. The whole text is divided into 5 chapters whereas each of them deals with cooperation on different level, starting with international, through national to regional cooperation in tourism, and ending with an analysis of the cooperation of the hotel.
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