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Business Plan Proposal for Establishing a Café and Bakery
Franková, Barbora ; Latocha, Tomáš (referee) ; Konečná, Zdeňka (advisor)
This thesis is focused on proposal business plan for establishing a café and bakery based in Třinec. In the first part of the thesis explains what is important to business plan and how to look its contents. The analytical part explored in detail the factors affecting the company around using SLEPT analysis and Porter analysis. The practical part involve information for real business plan for the creation café and bakery Bread paradise, LLC
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Development of Competitiveness of Company
Šťáva, Štěpán ; Hlávková, Milada (referee) ; Zich, Robert (advisor)
Master thesis focuses on developing proposals for strengthening competitiveness of a company engaged in the development, manufacture and sale of electronic light sources with glass or plastic shades. Aim of the thesis is to process and evaluate proposals for measures leading to strengthening company’s competitiveness on the Czech market and contributing to ensure company's sales growth on the market. The proposals are based on theoretical knowledge gained from professional literature and on analyses of the current state of the company.
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Product Marketing Strategy
Jendrulková, Tereza ; Odstrčil, Petr (referee) ; Schüller, David (advisor)
This diploma thesis focuses on the design of marketing strategy of new product implementation at dance club Olymp Olomouc, which are courses for seniors. On the basis of theoretical knowledge and application of selected marketing methods is formed the proposal of appropriate marketing strategy. The outcomes of this thesis are specific proposals for individual parts of the marketing strategy by the extended marketing mix.
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Company Performance Assessment of Zlatovánek, s. r. o. through Benchmarking Methods
Cacková, Tereza ; Krištofová, Barbora (referee) ; Žižlavský, Ondřej (advisor)
This master’s thesis deals with evaluation the performance of a limited liability company Zlatovánek. The work is divided into two parts. The theoretical part describes the topic of benchmarking using professional literature. There is explained the concept of benchmarking and issue five-stage model of benchmarking. The practical part describes the selected company Zlatovánek, s. r. o. and benchmarking method is applied in order to increase business performance. Then is the firm compared with a better competitor. The conclusion suggested possible measures to improve business performance.
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Development of Competitiveness of Company
Thérová, Nikola ; Kurečka, Luděk (referee) ; Zich, Robert (advisor)
Presented master's thesis titled Development of company's competitiveness concerns company Mitas a.s. in particular SBU VELO. Introduced proposals as a result of deep investigation and analysis are base for detailed SWOT analysis. These proposals were set in order to strengthen not only competitiveness of SBU VELO but also of company Mitas itself.
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Development of Business Activities of Tour Operator PUX TRAVEL
Bureš, Pavel ; Kameník, Karel (referee) ; Šimberová, Iveta (advisor)
The aim of this master's thesis is to propose a business activities development of tour operator Pux Travel. Master's thesis describes and evaluates current position of the company, analyses the external and internal environment of the company and summarizes the results in the SWOT analysis. Based on the results of the analysis, some business development suggestions have been proposed in order to improve company's competitive ability.
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Development of Business Activities
Slanina, David ; Vintr, Pavel (referee) ; Šimberová, Iveta (advisor)
The thesis is focused on development of business activities in company PC Dodo s.r.o. This thesis is divided into three parts. The first part is theoretical and it is necessary to understand the issue. The second part analyzes the company and uses knowledge of the theoretical part.The last part deals with own design solutions.
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Business Plan for Hairdressing and Cosmetics Studio
Chvátalová, Lucie ; Kaňovská, Lucie (referee) ; Chlebovský, Vít (advisor)
This diploma thesis is focused on creating a business plan for starting the new hairdresser‘s and beauty studio. The appropriate strategies and tools will be determined on the basis of the analysis of external, industrial, internal environment and marketing research which make studio to undertake their activities, meet the customer’s needs and profit. Feasebility and competetivness of the business evalution are parts of this thesis.
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Creation of Small Company
Peštuka, Aleš ; Jančová, Helena (referee) ; Koráb, Vojtěch (advisor)
This thesis follows up the creation of business plan for establishment of new company called EasyWash. The company focuses on functioning of self-service laundry in Brno. The first part describes the theoretical background and methods, that are needed to perform all analyzes and proposals. In the analytical part I dealt with the creation of its own business model of the company. Part of the proposal of a business plan is the marketing, organization structure, schedule and financial planning. A certain part was devoted to the evaluation of risk factors.
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The Draft Strategy Purchasing Management in Multinational Companies
Šenkýřová, Iva ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
This diploma thesis focuse on drafting management strategy in multinational company. This proposal is based on an online store that as a future source for the company ABC business development. This thesis deals with the theoretical description of the logistics approach and its contents, further more it is continues with evaluating the actual state of the company. In conclusion the thesis contains a specific design of e-shop to company should improve its market position.
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