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Business Plan -Establishment of the Wedding Agency
Mohelská, Martina ; Novák, Zdeněk (referee) ; Rompotl, Jaroslav (advisor)
The master´s thesis deals with the processing of a business plan to establish a wedding agency, which will operate in South Moravia. The thesis includes theoretical principles, which are the basis for the practical part. In the design part are created detail services for apart from the competition. Next is prepared financial part, which aids to conclude if the agency to establish.
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Business Plan for the Establishment of Franchise Shop
Musilová, Pavla ; Prokopec, Radek (referee) ; Mazlová, Tamara (advisor)
This master’s thesis deals with the establishment of a new Fornetti Café shop which is operating as a franchise. The opening part is focused on theoretical knowledge, basic notions and methods of creating of a business plan. The analytic part evaluates the current situation of the chain and the future franchisant. The final, practical part of the thesis contains the business plan for setting up of the franchise shop.
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Marketing Mix for a new Branch for the Company Fabricland
Směřičková, Michaela ; Wolfová, Kateřina (referee) ; Mráček, Pavel (advisor)
The subject matter of this dissertation, marketing mix for a new branch for the company Fabricland is to analyze the current condition of the company’s marketing mix and to put together recommendations for its improvement. The theoretical part focuses on defining theoretical knowledge of marketing. The second part is dedicated to analyzing the current condition of the company. The last part will provide proposals for optimization for the company’s marketing mix.
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Optimization of the Bank Loan Application
Skovajsa, Radek ; Kořínková, Martina (referee) ; Čižinská, Romana (advisor)
The work is based both on theoretical basis and practical working processes of banks for assessing client's financial standing in Czech market environment. Basic preconditions for successful credit allocation to a business entity will be set along with evaluation of the importance of information from a credit requisition form's compulsory enclosure. A detailed analysis of the client's economy from a bank perspective will be succeeded by identification of critical risks and positives of an applicant's financial position.
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Proposal for Brand Development Activities
Knopp, Ondřej ; Straka, Martin (referee) ; Zich, Robert (advisor)
This diploma thesis covers the topic of brand development of a Moravian engineering company’s product – a light, two-seated sportscar, designed by SIGMA Motor Ltd. for recreational use, as well as for competing on racetracks. In the first part of this thesis research is done to define the concepts used in market research, brand development and management. The second chapter of this thesis covers the strategic analysis of the company itself, its competitors, and other elements of its environment. The third chapter contains a proposal for a new brand identity and a set of recommendations for its further development, including a recommended communication strategy.
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Evaluation of the Company´s Financial Performance using Benchmarking Approach
Borůvka, Tomáš ; Kopřiva, Jan (referee) ; Bartoš, Vojtěch (advisor)
The diploma thesis is focused on the evaluation of the financial performance of the SAPELI corporation using the benchmarking approach. First part of the thesis deals with theoretical knowledge and concepts for a given issue. Second part includes the introduction of SAPELI corp. and its rivals. The benchmarking itself and the SWOT analysis are also implemented here. The last part of the thesis includes summary of gathered information followed by suggestions and recommendations with aim to improve financial and business situation of the corporation.
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Proposal of Marketing Plan
Kovář, Jan ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
The theme of my bachelor’s thesis is a marketing plan regarding to Czech representation of Ford Motor Company. The thesis deals with a stabilization of model Mondeo and its position in comparison to the competition of medium-size automobile category and increasing of its sales. It also treats of conditions within a large competition and pressure for constantly higher vehicle norms.
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Development of Competitiveness of Company
Kárová, Eva ; Juřenčáková, Jana (referee) ; Zich, Robert (advisor)
This master's thesis deals with the strategy proposal of the Ski school MARO. The basis of the development strategy proposal is strategy analysis (financial analysis, general and related professional analysis, SLEPT and SWOT analyses). The final part of this work is focused on an evaluation of how the proposed strategy could be implemented.
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