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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Socioekonomické faktory podnikání a jejich využití v marketingové strategii
 Kutálková, Martina
The bachelor thesis deals with socioeconomic factors and pursues their application in business. The main concepts of this topic are discussed in literary research, including basic definitions from business and marketing field. The thesis also contains comparison of various works from number of authors who deal with this topic. The analytical part of this thesis is based on findings from literary research. Socioeconomic factors are employed on specific company and a marketing strategy based on marketing methods is designed for this company.
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