National Repository of Grey Literature 16 records found  previous11 - 16  jump to record: Search took 0.00 seconds. 
Internal communication in a bank institution
Matějčková, Renata ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee)
This Master's Thesis is about internal communication in a bank institution. The internal communication is viewed from both theoretical and practical point of view. Its goal is to identify the informational flows and operation of internal communication in a bank institution based on observation, analysis of internal documents and surveys, and to find out if the processes work effectively and suggest potential remedies. The Master Thesis is about the purpose, goals, principles of effective internal communication and applicable communication channels. The conclusion of this thesis is statement that the internal communication in the chosen institution is on a very high level and well-coordinated. The institution uses all available communication channels for its internal communication. The thesis also includes specific suggestions for even more effective internal communication especially in the terms of effective use of the communication channels and communication of the company's strategy and goals.
Social communicative process and terminology
Kraus, Jiří
Terminology as a part of national language. Questions of borrowing and new terms in new branches.
Analysis of IT and SW resources and their impact on communication on the Municipality of Rakovník
Mokrejš, Tomáš ; Střížová, Vlasta (advisor) ; Kadeřábek, Vladimír (referee)
Firstly the thesis examines the communication within the organization and external communication and gives the answer to which information technology is used for its support. It also detects what impact these IT and software resources have for these types of communication. Secondly the application part is focused on the Municipality of Rakovník and communication within the organization and how to communicate with citizens. The thesis answers the question, which IT equipment and software support internal and external communication in the organization and which of them are specifically used for the support at the Municipality of Rakovník. It also focuses on identifying those funds and suggests the possibilities how to improve communication within the Rakovník Town Hall and with the public.
Internal communication and tools to enhance its effectivness
Ernst, Martin ; Střížová, Vlasta (advisor) ; Fruhauf, Michal (referee)
This thesis deals with the internal communication and with the tools to enhance its effectiveness. The main goal is to characterize the internal communication and communication tools, to implement a survey of the state of internal communication in a particular company and on the basis of the results to recommend appropriate measures to increase the efficiency of internal communication. The first part focuses on the clarification of important concepts relating to the topic of the thesis, such as: communication content, division of the communication, communication barriers, communication tools. The practical part deals with the results obtained by using a questionnaire, which was compiled for the analysis of internal communication in a particular company. From the analysis of the results of the questionnaire resulted deficiencies in the internal communication. Therefore, in the conclusion of the thesis, there are suggested measures to improve the effectiveness of communication within the company.
Komunikační strategie vstupu na trh zemí východní Evropy v oblasti mezinárodního výběru mýta
Záklasníková, Alena ; Mikeš, Jiří (advisor) ; Klencz, Armin (referee)
This thesis concerns development of a communication strategy in Eastern Europe, particularly Bulgaria, as a model country, in the area of international tolling, more precisely road user charging system offered by Satellic. In this strategy the promotion mix tools such as advertising, personal selling, PR, public affairs, events and conferences are applied. A concrete target group, the key message, the goal, the message strategy and the budget are created in each of the above noted promotion mix tools.

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