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Communication Mix of Construction Company
Zela, Ondřej ; Čejka, Libor (referee) ; Mráček, Pavel (advisor)
My dissertation is focused on communication mix of a building company. In the first part I deal with the theory of communication mix as such, in the second part, I analyze the current propagation of the company Inter-Stav, spol. s r. o. In the final part is shown how we can arrange the communication mix for a new company Aktiv-Servis, s.r.o.
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Evaluation of Communication with Foreign Customers of TEMPISH Ltd. with Possible Improvement Proposals
Kráčmarová, Hana ; Plutz, Jan (referee) ; Černohorská, Lenka (advisor)
The subject of this master’s thesis is communication with foreign customers in the company TEMPISH Ltd. The thesis is divided into two parts connected to each other and complements each other. It is the theoretical basis and its subsequent practical use. The theoretical part is focused on clarifying the concepts of communication, customer and their forms. In the practical part of the thesis communication with customers in the company TEMPISH Ltd. is characterized. This part also covers analysis of survey results. Based on the findings proposals to improve the current state of communication, especially with foreign customers, are described.
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The Creating Logistics Concepts in Wholesale Organization
Jarošová, Petra ; Tesař, Rostislav (referee) ; Jurová, Marie (advisor)
This diploma thesis deals with the creation of logistics conception in whole sale organization. This thesis is consist of ananalysis of the current business oganization state due to suppliers, customers, matherial and informatik flows in organization. Theoretical part is focused to the explenation off undamentalic terms and characteristics of givenissue. The practical part presents a valuation of currentstate of wholesale and also includes a sugestions for apropriate management logistics solutions in regard of it´s current level.
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HR Policy in the Transport Enterprise
Coufalová, Veronika ; Adamec, Karel (referee) ; Černohorská, Lenka (advisor)
The Diploma thesis is focused on improvement personnel management in PESTAN company. At first is described the theoretical knowledge regards to personnel activities in small and middle companies, which was processed on basis of specialized literature. In the next part I characterized PESTAN company and analyzed its personnel activities. On basis of gained knowledge I determined proposals focused on improving a current situation.
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The Proposal of Company Communication Mix
Klusáček, Jiří ; Sýkorová, Pavla (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis focuses on problems of communication mix of the company Huhtamaki ČR, a. s. The first part deals with the theoretical knowledge of marketing. Next part analyzes the current status of the communication mix of the company. In the last section suggests for an optimal solution for changes in communication mix.
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Employee Motivation and Remuneration in a State-funded Institution
Jurová, Jitka ; Záhorová, Iva (referee) ; Konečná, Zdeňka (advisor)
The aim of Diploma thesis "Employee Motivation and Remuneration in a State-funded Institution" is to analyse various factors by their manmer responsible for the motivation of allowance organization workers. Via knowledge of the basis theories of human behavior motivation uncover and specify possible causes for dissatisfaction of allowance organization workers and consequently recommend the use of some motivation tools for recitification of this unfacoutable disposition. The thesis descibes basic motivation theories, important motivation tools and motivation factors.
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Marketing Mix of Company Alcon
Svobodová, Jana ; Dvořáková, Lucie (referee) ; Mráček, Pavel (advisor)
The theme of this thesis is an analysis of Alcon Pharmaceuticals Ltd. Czech Republic, engaged in the sale and manufacture products for eye care on the basis of the marketing mix. My goal is to help improve the care of existing customers and find the best combination of funds that will lead to entirely new customer acquisition. In my work I focus mainly on the division of CLC (Contact Lenses Care).
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