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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Vliv prezentace destinace na spokojenost a loajalitu návštěvníků v oblasti Beskydy–Valašsko
 Tomečková, Klára
The bachelor's thesis contains a proposal for recommendations to improve the presentation of the Beskydy-Valašsko tourism area, which will lead to an in-crease in the number of visitors to this destination. The proposal was developed based on an analysis of the current state of the presentation and a survey. The re-sults of the analysis and the survey indicated that the current presentation of the tourist area on social media has certain shortcomings. Based on these findings, a proposal for improving the existing presentation was developed, which focuses on incorporating a new content format. The newly implemented content format in the form of short videos, which can attract the attention of a large number of social media users if set up correctly, could lead to an overall increase in the number of visitors to the tourism area.
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