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National Repository of Grey Literature

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SKODA AUTO Export strategy Řezáčová, Petra ; Černohlávková, Eva (advisor) ; Vlasák, Václav (referee) This bachelor's thesis deals with the topic of export strategy of the biggest Czech car manufacturer - SKODA AUTO. It mainly focuses on strategic markets that will be crucial for the company in next years. The tool used in this thesis is SWOT analysis (analysis of strengths, weaknesses, opportunities and threats). Moreover, the first two chapters deal with current information concerning the company's performance and its Strategy of growth. Detailed record

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