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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
ROPO efekt a jeho vplyv na nákupné správanie spotrebiteľov
 Ďurajková, Alexandra
Ďurajková, A. ROPO effect and its impact on consumer behavior. Bachelor thesis. Brno: Mendel University 2019. The topic of this bachelor thesis is the current issue within the business, which was given the acronym ROPO. The work deals with the impact of ROPO effect on millennial consumer buying behavior. The first part of this work is focused on a brief introduction to the issue. The next section will include quantitative and qua-litative research developed for this work. Subsequently, both researches will be analyzed and based on their results, appropriate marketing activities will be pro-posed to increase the amount of visitors in the brick and mortar stores.
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