National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Business Plan for SME Development
Bastlová, Pavlína ; Koudelka, Ivan (referee) ; Sládková, Jitka (advisor)
In this thesis, is an adapted business plan for the development and endorsment of small business. The thesis analizes the current state of the company, its possibilities and the problems that may occur. I am putting forward a proposal of possible changes mainly based on market research and feasability studies on the competition and its impact on the business and the financial analysis derived from this to which the company would benefit and develop. This thesis will serve as a document for implementation of the proposed changes to the business owner.
Strategies for strengthening the competitiveness of the selected company
BOUŠKOVÁ, Aneta
This work is devoted to the issue of competitiveness and the market position of the company. The aim of this diploma thesis is to utilize the practical use of selected methods of strategic management to evaluate the current competitiveness of the company WASH ART and based on the results, design a suitable strategy to strengthen its position on the market. PEST analysis, Porter's analysis of five competitive forces, VRIO analysis, analysis of the company's exposure and marketing research carried out using questionnaires were utilized in order to evaluate the company and collect the data required to evaluate the appropriate strategy. Findings were then used to design a plan that the company should follow in order to meet the goal of strengthening its position on the market.
Business Plan for SME Development
Bastlová, Pavlína ; Koudelka, Ivan (referee) ; Sládková, Jitka (advisor)
In this thesis, is an adapted business plan for the development and endorsment of small business. The thesis analizes the current state of the company, its possibilities and the problems that may occur. I am putting forward a proposal of possible changes mainly based on market research and feasability studies on the competition and its impact on the business and the financial analysis derived from this to which the company would benefit and develop. This thesis will serve as a document for implementation of the proposed changes to the business owner.

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