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National Repository of Grey Literature

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Marketing research of hypermarket visit rate Žák, Vítězslav ; Vávra, Oldřich (advisor) ; Mottlová, Libuše (referee) Marketingový výzkum, pozorování, zabývající se návštěvností hypermarketu v jednotlivých dnech a časech. Představení instore radia jako reklamního média. Reklama v místě prodeje. Detailed record

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