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National Repository of Grey Literature

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Instore communication in the Czech Republic Hlaváč, Ján ; Filipová, Alena (advisor) ; Zeman, Jiří (referee) This thesis deals with communication at the point of sale and instore advertising in particular. The aim is to analyze instore communication as such, with focus on selected POS materials and instore media, to assess the effectiveness of different formats and introduce trends in the area and demonstrate the use on a specific brand, emphasizing the most used tools. Detailed record

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