National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Waste as a source of business opportunities for circular economy and bioeconomy
MAROUŠKOVÁ, Anna
This dissertation thesis underlines the promising potential of biowaste processing using Black Soldier Fly (BSF) larvae with the subsequent production of value-added products such as feed components, fertilizers, cosmetics, etc. The concept is gaining global popularity, although legislative challenges initially hindered EU companies, resulting in delays in the placement of BSF products on the market. Nevertheless, EU enterprises, leveraging the time afforded by evolving legislation, emerged with cutting-edge technologies, positioning them to produce high-quality protein for animal feed and other value-added products. The study reveals a significant correlation between business development and scientific achievements in the field of BSF rearing in the EU and EFTA Member states. Another finding of this study was that countries with established Bioeconomy strategies at the national level show higher numbers of publications and established companies in the field of BSF rearing compared to those with Bioeconomy strategies under development or other bioeconomy-related policies. However, the biggest finding of this study is the results of the BSF meal, soybean meal and fish meal competitiveness analysis for the first time conducted in the Czech Republic. The comprehensive analysis showed that BSF meal has the potential to compete with products like soybean meal and fish meal despite its current market price is still a major drawback. The main benefits of the BSF meal are well-balanced nutritional properties and demonstrated positive ecological impact. It was also discovered that under the current conditions, the key bottlenecks are insufficient BSF products supply and the overly strict EU legislation which causes challenges in the price competitiveness. However, based on the review accompanied by the competitiveness analysis results and taking into account political trends, it can be concluded that industrial insect rearing represents a significant commercial potential.
Vliv obalu a etikety na rozhodování spotřebitelů při nákupu produktů s obsahem hmyzího proteinu.
Joura, David
Joura, D. The influence of packaging and labeling on consumer purchasing decisions for products containing insect protein. Diploma thesis. Brno: Mendel University in Brno, 2023. The thesis deals with the optimization of packaging and label design of products for dogs containing insect protein. The thesis observes consumer buying behaviour of these products with a focus on the attractiveness of the packaging and label. Thus, the main objective of the thesis is to identify the packaging and label factors that influence consumer purchasing decisions when buying dog treats containing insect protein. The thesis starts with a literature search that examines the basic principles of packaging and label design in marketing communication, the influence of insect protein on consumer behaviour and the specific advantages and disadvantages of insect protein containing products. In the second part of the thesis, there is a practical part focusing on consumer observation using a predetermined methodology.
Hmyzí protein v krmivech pro drůbež – kalkulace ceny produktu a marketingová strategie.
Pešková, Barbora
Pešková, B. Insect protein in poultry feed – calculation of product price and marketing strategy. Bachelor thesis. Brno: Mendel University in Brno, 2023. The main goal of this thesis is to propose and financially quantify a marketing strategy for poultry feed containing proteins obtained from permitted insect species. A further goal is the calculation of their price and comparison with standardly used types of feed. The issue of poultry feed containing insect protein is described in the literature review. For potential feed is created calculation of their price. The thesis also contains questionnaire surveys across three groups – poultry feed producers, poultry farmers and final consumers of poultry meat/eggs. At the end, there is proposal for a marketing strategy incl. of her financial estimate.

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