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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Analysis of the system of improvement proposals in a company and proposal of possible improvements.
 Pokorná, Klára ; Nechuta, Milan (referee) ; Konečný, Miloš (advisor)
The bachelor thesis deals with the system of improvement proposals in a certain manufacturing firm. The aim of this thesis was to acquire theoretical knowledge from the professional literature, comparison with practical knowledge and its implementation into the system of improvement proposals in the given company. The emphasis was put on simplification of the whole system with main accent on submissions of improvement proposals by the workers and subsequent evaluation and decision on acceptance or rejection of the proposals.
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Analysis of the system of improvement proposals in a company and proposal of possible improvements.
 Pokorná, Klára ; Nechuta, Milan (referee) ; Konečný, Miloš (advisor)
The bachelor thesis deals with the system of improvement proposals in a certain manufacturing firm. The aim of this thesis was to acquire theoretical knowledge from the professional literature, comparison with practical knowledge and its implementation into the system of improvement proposals in the given company. The emphasis was put on simplification of the whole system with main accent on submissions of improvement proposals by the workers and subsequent evaluation and decision on acceptance or rejection of the proposals.
Detailed record
Use of innovator and early adopter segments in a marketing strategy
 Kelblová, Kateřina ; Král, Petr (advisor) ; Tyl, Ondřej (referee)
The purpose of this thesis is to find out whether there is a significant opportunity for the use of innovator and early adopter segments in a marketing strategy, with particular emphasis on ambassador and crowdsourcing programs.Recent changes on the consumer market which lead to changing roles of both consumers and brands are described in the first chapter. This chapter also includes a description of both innovator and early adopter segments which is taken from segmentation based on innovation adoption.The second chapter includes information about the two segments obtained from other surveys available on the Czech market.Specific ways of using the two segments within a marketing strategy are described in the third chapter. The practical part of this thesis consists mainly of the analysis of data obtained by my own research. Special emphasis is put on behaviour of innovators and early adopters on social networks and their motivation to participate in ambassador and crowdsourcing programs. This part is followed by a proposal of a specific ambassador program for a technology brand.
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