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Unused Tourism Potential of Standard Rural Regions
TÍKALOVÁ, Lenka
The aim of this diploma work was, on the basis of the performed analysis and the field investigation, to characterize the tourist trade developement in the rural microregion "Association of the villages bellow the mountain" and subsequently work up several suggestions, which would use the microregion priorities, so as that they would correspond bestly to wishes, requirements and needs of the selected groups of visitors. In Choustník region the rural tourism is only at its beginnings. At the end of the diploma work, it can be stated, that from the point of attendance, the above mentioned microregion pertains rather to substandard. The results of this state can be seen in the inconvenient infra-structure of the tourist trade, which in the negative way influences the attendance and also the average stay length of the tourist in microregion, further in the insufficient and badly co-ordinated publicity of the sights in the tourist trade market and in the inadequate offer of the thematicly directed tourist trade products.
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