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Selective sampling with information-storage constraints
Jehiel, P. ; Steiner, Jakub
A decision-maker acquires payoff-relevant information until she reaches her storing capacity, at\nwhich point she either terminates the decision-making and chooses an action, or discards some\ninformation. By conditioning the probability of termination on the information collected, she\ncontrols the correlation between the payoff state and her terminal action. We provide an\noptimality condition for the emerging stochastic choice. The condition highlights the benefits of\nselective memory applied to the extracted signals. The constrained-optimal choice rule exhibits (i) confirmation bias, (ii) speed-accuracy complementarity, (iii) overweighting of rare events, and (iv) salience effect.
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Analysis of the impact of subliminal signals and priming effect in information processing
Šafránek, Vojtěch ; Fonferová, Ľudmila (advisor) ; Čadil, Jan (referee)
The work is about possibilities of subliminal influence on the human mind. The first section explains the basic concepts of cognitive psychology, which is related to subliminal perception, threshold of consciousness and sensory threshold, with regard to the theme. In subsequent chapters is explained the operation of subliminal perception, subliminal stimuli are primarily divided into audible and visual. These are followed by a list and description of experiments and examples from practice and everyday life from ancient Greece to the present. The next chapter is about priming and examples of its use. After the principle of subliminal advertising and product placement is described and their place in legislation in the Czech republic; everything is documented by many examples. At the end of the work, the author demurs to the overall situation and tries to evaluate it.
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Opportunities of SEIS and SISE: Integrating Environmental Knowledge in Europe
Hradec, J. ; Pelikán, Emil ; Mirovský, O. ; Pillmann, W. ; Holoubek, I. ; Bandholz, T.
The European conference *Towards /e/Environment* was dedicated to information exchange among public administrations, EU institutions, environmental agencies, scientists and businesses involved in developing and using environmental informatics for the delivery of modern eEnvironment services in Europe. The conference was organised by the Masaryk University in cooperation with the Ministry of Environment of the Czech Republic, the European Commission, the European Environment Agency and the European Space Agency and further Czech institutions (CENIA, CSO, ICS AS, CHMI, CTU). The proceedings was printed in Masarykova universita in Brno (ISBN 978-80-210-4824-9).
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