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INFLUENCE OF COMMERCIALS ADVERTISEMENT ON EATING HABITS OF CHILDREN
ČERSTVÁ, Michaela
Abstract Influence of commercials advertisement on eating habits of children The bachelor work summarizes basic information on healthy nourishment and the influence of the advertisement on teenage children{\crq}s feeding. Theoretical part is concentrated on basic information on rational nutrition, advertising and its impact on school children. Rational nutrition is characterized with proportional food intake, which is composed ideally from the point of view of quantity and quality. Regular and various food represents optimum not only for school children. It is possible to avoid many health troubles by following conventions of healthy nourishment during your life. The advertisement assaults children all around. Regarding food, children attach to the advertisement and an opinion of their peers. Yet the advertisement mostly promotes unhealthy fat foodstuff. According to investigations, children are different from adults in the fact that they don{\crq}t refuse the advertisement, they even like to watch it, they also better remember it and enjoy it. Kids make a difference between reality and fiction already from the age of four or five, from the age of seven they understand very well what the advertisement means and that its purpose is promoting a product or some brand name. In a practical part there are presented results of the investigation aimed at the problems mentioned above. The investigative part realized by questionaires is devoted to the type of feeding of school children and to the impact of the advertisement on them. The investigation confirms that the influence of the advertisement on children{\crq}s choice of food is very high. Most of school children prefer products known from the advertisements. I have managed to approve that school children shop according to the advertisements which they like to watch and that they prefer boarding in KFC or McDonald´s. Comparing answers from the questionaires, it is obvious that most school children prefer boarding at home to other kinds of boarding. My investigation also shows that children consume minimum fruit and vegetable, on the other hand they consume plenty of sweets. Total results evidence that the impact of the advertisement on feeing of children is huge and lead up to a cogitation about adjustment of the advertisements promoting unhealthy and fat food.
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