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Sentiment individuálnych investorov a verejne obchodované korporácie s vysokou tržnou kapitalizáciou
 Bukovina, Jaroslav
This thesis studies the relation between the sentiment of individual investors and large-cap publicly traded corporations. The sentiment of individual investors is proxied by social media Facebook. In terms of investment decision making, the web or social media are main sources of information for individual investors. Due to technological development, the number of individual investors is growing. According to the behavioral finance theory, individual investors are considered as less rational agents that react to less rational information (emotions, social mood or opinion) irrelevant to fundamentals of securities. The impact of sentiment is studied at the level of volume of trade (liquidity) and stock prices. The results show a negative link between growing social media activity and volume of trade/stock prices. Delivered results can be considered as causal due to nature of employed data and presence of a weekend effect.
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