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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Motivation of employees as a factor of competitiveness of the company in the international business
 Rýznarová, Pavla ; Němečková, Iveta (advisor) ; Machková, Hana (referee)
There exists a never-ending struggle to gain a dominant market position at the national and international markets. The globalization and processes of integration have made this struggle more intense. It is more and more difficult to find new means to achieve desired goals. The best means of companies are represented by their competitive advantages and it does not matter if they focused on the price, product's attributes or on the quality of the delivery. However, we can consider as the most successful companies those that will be able to use their competitive advantages synergistically and those that will be able to create more inimitable sources of the competitive advantages. Motivation of employees is one of these sources. People are endowed with knowledge and skills. People represent the driving force of today's economic potential. Let's satisfy their needs and observe the growth of their own initiative and productivity.
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