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CRM Software Market in Czech Republic
BAJER, David
This thesis is focused on CRM software suitable for small-sized enterprises. The main goal of this work is to identify CRM software available in the Czech Republic and finally, provide a recommendation of an appropriate solution for small-sized enterprises. As sources for the identification of CRM software available in the Czech Republic the internet software databases SystemOnLine.cz and Vyber-CRM.cz were used. The problem is, that they contain software suitable for small-sized but also for medium and large-sized enterprises, therefore, there were selected those that match the target group according to certain criteria such as price, cloud solution, possibility of expansion and mobility. The selected CRM software was analysed, rated and compared afterwards. The software was compared according to 3 criteria. The first one is annual price for 10 users, the second is value added that contains for example manuals, trial version or phone and e-mail support. The last criterion is user experience. For user experience comparison a method called System Usability Scale was used. On the basis of the results of the previous comparison CRM software with the best ratings was chosen and then suggested for the small-sized enterprises.
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