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National Repository of Grey Literature 2 records found  Search took 0.02 seconds. 
Lifestyle and Consumption of Luxury Goods of the Upper-class Population in the Czech Republic from a marketing Point of View
 Babická, Barbora ; Hejlová, Denisa (advisor) ; Obluk, Ondřej (referee)
This thesis seeks to map out the lifestyle and consumption of luxury goods of the high-income segment of population of the Czech Republic, it also examines to what extent the high-income section of population lets advertisement media and the products them selves to seduce them. The sample used for carrying out the analysis is composed of ten respondents, which will be subject to an in-depth interview and subsequent analysis. The first part of the thesis will establish a theoretical basis and the definition of basic concepts. Existing czech and available foreign publications generally dealing with this issue are utilized for this objective. An essential chapter of the theoretical section is also the description of the methodics. The second part focuses on practical research and the analysis of results. An important component of the passage is the incorporation of mental maps showing the consumption and lifestyle of the high-income population segment of the Czech Republic.
Detailed record
Lifestyle and Consumption of Luxury Goods of the Upper-class Population in the Czech Republic from a marketing Point of View
 Babická, Barbora ; Hejlová, Denisa (advisor) ; Obluk, Ondřej (referee)
This thesis seeks to map out the lifestyle and consumption of luxury goods of the high-income segment of population of the Czech Republic, it also examines to what extent the high-income section of population lets advertisement media and the products them selves to seduce them. The sample used for carrying out the analysis is composed of ten respondents, which will be subject to an in-depth interview and subsequent analysis. The first part of the thesis will establish a theoretical basis and the definition of basic concepts. Existing czech and available foreign publications generally dealing with this issue are utilized for this objective. An essential chapter of the theoretical section is also the description of the methodics. The second part focuses on practical research and the analysis of results. An important component of the passage is the incorporation of mental maps showing the consumption and lifestyle of the high-income population segment of the Czech Republic.
Detailed record

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