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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Strategie rozvoje Veletrhů Brno, a.s.
 Makarov, Maksim
The bachelor's thesis focuses on the proposal of a strategy to improve the competitiveness of Veletrhy Brno, a. s., keeping in mind the changing trends. The theoretical part of the work describes crucial moments from the course of industrial revolutions and the emergence of digitization: what role do social networks play, why is advertising necessary and what technologies are currently available. The practical part analyses the company's internal parts, researching and analyzing competitors. Based on the analyses, a recommendation will be proposed to help in a faster transition and implementation of actions in a hybrid form.
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