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Vplvv faktorov kvality služieb na lojalitu návštevnikov v regiónoch Liptov a Tatry
 Sobotová, Simona
Sobotová, S. The influence of service quality factors on the visitors loyalty in the Liptov and Tatras regions. Diploma thesis. Brno: Mendel University. 2021. The diploma thesis deals with the assessment of the level of influence of destination quality factors on the loyalty of visitors in the mountain regions of Liptov and Tatras. In addition, the work examines the satisfaction of visitors with quality factors in the summer and winter seasons. These are then compared with the importance of the same factors. Marketing research was used to obtain primary data using a questionnaire survey. The data were then evaluated using IPA analysis and multiple regression analysis.
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