Home > Search Results: keywords:"hodnocení a porovnání reklamních kampaní"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Assessment of outdoor advertising
 BAUEROVÁ, Milada
The aim of this thesis is to Assessment the outdoor advertisement in beforehand chosen company and new advertisement proposal with further suggestions for the company on the basis of assessment given. The other goal of this paper is to find out, in what way people of public notice outdoor advertisement, to create own proposal of advertisement and trying to determine the most successful campaign. The chosen company for the survey is the restaurant Bazén situated in town Rakovník. It is a small business providing restaurant services. The work itself is processed by using the following methods: review of literature, guided interview, experiment (using questionnaires), comparison, synthesis and analysis of results. According to the results there will be proposed new measures and recommendations for the selected company.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English