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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Vliv obalu a etikety na rozhodování spotřebitelů při nákupu produktů s obsahem hmyzího proteinu.
 Joura, David
Joura, D. The influence of packaging and labeling on consumer purchasing decisions for products containing insect protein. Diploma thesis. Brno: Mendel University in Brno, 2023. The thesis deals with the optimization of packaging and label design of products for dogs containing insect protein. The thesis observes consumer buying behaviour of these products with a focus on the attractiveness of the packaging and label. Thus, the main objective of the thesis is to identify the packaging and label factors that influence consumer purchasing decisions when buying dog treats containing insect protein. The thesis starts with a literature search that examines the basic principles of packaging and label design in marketing communication, the influence of insect protein on consumer behaviour and the specific advantages and disadvantages of insect protein containing products. In the second part of the thesis, there is a practical part focusing on consumer observation using a predetermined methodology.
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Hmyzí protein v krmivech pro drůbež – kalkulace ceny produktu a marketingová strategie.
 Pešková, Barbora
Pešková, B. Insect protein in poultry feed – calculation of product price and marketing strategy. Bachelor thesis. Brno: Mendel University in Brno, 2023. The main goal of this thesis is to propose and financially quantify a marketing strategy for poultry feed containing proteins obtained from permitted insect species. A further goal is the calculation of their price and comparison with standardly used types of feed. The issue of poultry feed containing insect protein is described in the literature review. For potential feed is created calculation of their price. The thesis also contains questionnaire surveys across three groups – poultry feed producers, poultry farmers and final consumers of poultry meat/eggs. At the end, there is proposal for a marketing strategy incl. of her financial estimate.
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