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Business Plan
Nevečeřalová, Lucie ; Zoubková, Eliška (referee) ; Vaškovičová, Jana (advisor)
The aim of this thesis is to create a business plan for establishing a new trade deal with sewn handmade production and its sales through the Internet. Thesis includes theoretical basis related to these issues and conditions for the establishment and operation of business. The business plan focuses on market analysis, product description and production, marketing and financial plan.
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The Business plan for Setting up Patisserie with Handmade Production in Šumperk
Rambousková, Ivona ; Ptáček, Roman (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the creation of a business plan for the establishment of a confectionery with a handmade production in Šumperk. The first, theoretical part of the thesis, is focused on the definition of basic concepts in the field of thinking and definition of the activity, the business plan and its structure, especially the analytical and evaluative methods used in the second chapter. The analytical part of the thesis includes the analysis of external, field and internal environment which are analysed by means of collection of secondary and primary data in the form of own marketing survey among potential customers. The design part elaborates in more detail the selected strategy and the follow-up parts of the confectionery establishment plan to make the project workable and viable.
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The Business plan for Setting up Patisserie with Handmade Production in Šumperk
Rambousková, Ivona ; Ptáček, Roman (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the creation of a business plan for the establishment of a confectionery with a handmade production in Šumperk. The first, theoretical part of the thesis, is focused on the definition of basic concepts in the field of thinking and definition of the activity, the business plan and its structure, especially the analytical and evaluative methods used in the second chapter. The analytical part of the thesis includes the analysis of external, field and internal environment which are analysed by means of collection of secondary and primary data in the form of own marketing survey among potential customers. The design part elaborates in more detail the selected strategy and the follow-up parts of the confectionery establishment plan to make the project workable and viable.
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The Business plan for Setting up Patisserie with Handmade Production in Šumperk
Rambousková, Ivona ; Ptáček, Roman (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the creation of a business plan for the establishment of a confectionery with a handmade production in Šumperk. The first, theoretical part of the thesis, is focused on the definition of basic concepts in the field of thinking and definition of the activity, the business plan and its structure, especially the analytical and evaluative methods used in the second chapter. The analytical part of the thesis includes the analysis of external, field and internal environment which are analysed by means of collection of secondary and primary data in the form of own marketing survey among potential customers. The design part elaborates in more detail the selected strategy and the follow-up parts of the confectionery establishment plan to make the project workable and viable.
|
|
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The Business plan for Setting up Patisserie with Handmade Production in Šumperk
Rambousková, Ivona ; Ptáček, Roman (referee) ; Bumberová, Veronika (advisor)
The diploma thesis deals with the creation of a business plan for the establishment of a confectionery with a handmade production in Šumperk. The first, theoretical part of the thesis, is focused on the definition of basic concepts in the field of thinking and definition of the activity, the business plan and its structure, especially the analytical and evaluative methods used in the second chapter. The analytical part of the thesis includes the analysis of external, field and internal environment which are analysed by means of collection of secondary and primary data in the form of own marketing survey among potential customers. The design part elaborates in more detail the selected strategy and the follow-up parts of the confectionery establishment plan to make the project workable and viable.
|
|
|
Business Plan
Nevečeřalová, Lucie ; Zoubková, Eliška (referee) ; Vaškovičová, Jana (advisor)
The aim of this thesis is to create a business plan for establishing a new trade deal with sewn handmade production and its sales through the Internet. Thesis includes theoretical basis related to these issues and conditions for the establishment and operation of business. The business plan focuses on market analysis, product description and production, marketing and financial plan.
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