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"I am not a looser that lives only in this bup" Bar Etnography.
Mazáková, Tereza ; Zandlová, Markéta (advisor) ; Halbich, Marek (referee)
Title: 'I'm not a looser that lives only in this pub.' Bar ethnography Keywords: bar, alcohol, meaning, guests, norms, students, ambivalence. Abstract: Goals: to understand the meaning of bar visits and activities that take place in bars. Method: Qualitative research using the methods of participatory observations and semi- structured interviews. Conclusions: A bar is common place in which people choose to spend their free time. It is thought of as a place full of fun, consumption, and social interaction. It forms an important part of free time activities. Alternative free time activities are commonly connected to boredom and loneliness especially by individuals without stable social circles outside of bars. Evenings in bars tend to be stereotypical, especially for frequent visitors. The stereotypical environment is a source of much ambivalence. It carries many positive effects (such as stability, certainty, security, anticipation, and known environment) but can be also perceived negatively (boredom, stagnation). A bar is in the Czech cultural context regarded as an ordinary part of life of people maturing to adulthood. Feelings of inappropriateness can arise in case of a long transition to adulthood. This increases the range of ambivalences towards the bar environment as well as towards the activities...
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Guests and Hosts: Tourist Interactions in the Istrian Pension Lucia
Garajová, Jolana ; Halbich, Marek (advisor) ; Kábová, Adriana (referee)
The master's thesis explores the process in which tourist interactions between hosts and guests develop and sheds some light on tourism imaginaries by which these interactions are constructed and produced in an Istrian pension. The ethnography of hosts and guests presented here illustrates how the global and the local are closely intertwined through the process called glocalization (Salazar, 2005) and shows that "the global not only affects, but becomes the local, and vice versa". (Leite, Graburn in Jamal, Robinson ed., 2009: 53) The thesis shows how both the global and the local can take an active part in the process of new meaning-making in the context of tourism. In the pension, there is an ongoing local struggle over tourism imaginaries seeking to redefine the place and people. (Salazar, 2012) The thesis reveals that hosts cannot be viewed as passive victims of their hosts' expectations. They rather can be viewed as active negotiators, negotiating their position in the field of tourism. Key words: globalization, truism, global, local, glocalization, hosts/guests, tourism imaginaries, identity, cosmopolitanism, tourist development Powered by TCPDF (www.tcpdf.org)
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Guests and Hosts: Tourist Interactions in the Istrian Pension Lucia
Garajová, Jolana ; Halbich, Marek (advisor) ; Kábová, Adriana (referee)
The master's thesis explores the process in which tourist interactions between hosts and guests develop and sheds some light on tourism imaginaries by which these interactions are constructed and produced in an Istrian pension. The ethnography of hosts and guests presented here illustrates how the global and the local are closely intertwined through the process called glocalization (Salazar, 2005) and shows that "the global not only affects, but becomes the local, and vice versa". (Leite, Graburn in Jamal, Robinson ed., 2009: 53) The thesis shows how both the global and the local can take an active part in the process of new meaning-making in the context of tourism. In the pension, there is an ongoing local struggle over tourism imaginaries seeking to redefine the place and people. (Salazar, 2012) The thesis reveals that hosts cannot be viewed as passive victims of their hosts' expectations. They rather can be viewed as active negotiators, negotiating their position in the field of tourism. Key words: globalization, truism, global, local, glocalization, hosts/guests, tourism imaginaries, identity, cosmopolitanism, tourist development Powered by TCPDF (www.tcpdf.org)
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"I am not a looser that lives only in this bup" Bar Etnography.
Mazáková, Tereza ; Zandlová, Markéta (advisor) ; Halbich, Marek (referee)
Title: 'I'm not a looser that lives only in this pub.' Bar ethnography Keywords: bar, alcohol, meaning, guests, norms, students, ambivalence. Abstract: Goals: to understand the meaning of bar visits and activities that take place in bars. Method: Qualitative research using the methods of participatory observations and semi- structured interviews. Conclusions: A bar is common place in which people choose to spend their free time. It is thought of as a place full of fun, consumption, and social interaction. It forms an important part of free time activities. Alternative free time activities are commonly connected to boredom and loneliness especially by individuals without stable social circles outside of bars. Evenings in bars tend to be stereotypical, especially for frequent visitors. The stereotypical environment is a source of much ambivalence. It carries many positive effects (such as stability, certainty, security, anticipation, and known environment) but can be also perceived negatively (boredom, stagnation). A bar is in the Czech cultural context regarded as an ordinary part of life of people maturing to adulthood. Feelings of inappropriateness can arise in case of a long transition to adulthood. This increases the range of ambivalences towards the bar environment as well as towards the activities...
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Marketing strategy of Nidd Hall hotel in Great Britain
Kanderová, Kristína ; Chylíková, Hana (advisor) ; Jusko, Marek (referee)
The aim of the bachelor's thesis is the description of the marketing strategy and characteristics of Nidd Hall hotel on the basis of personally obtained experience. The hotel is focused on clientel that consists of older people and pensioners. Its strategy is mainly based on satisfying the guest's wishes and requirements. The work is divided in three chapters. The first chapter contains theoretical determination of definitions related to marketing. The second chapter is concentrated on the hotel itself and its characteristics. The third chapter describes the marketing strategy of the hotel. At the end of the work I offer my own view about the possible implementation of the concept of Nidd Hall hotel on the czech market.
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The quality of the offered services, human resources management and corporate culture in tourism
DUSPIVOVÁ, Marie
This thesis is about human resources management and corporate culture in the restaurant {\clq}qZlatý jelen`` in Horažďovice. The main aim of this thesis was to deal with some aspects of human resources management and corporate culture that influence the quality of the offered services in specific conditions of a small firm. For closer investigation of these issues I used two structured questionnaires and the test of colourfully semantic differential (TBSD). I suggested some provisions for the future in the closing part of this thesis. I hope my suggestions will help increase the quality of the services, the standard of human resources management and corporate culture in this restaurant.
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The quality of the offered services and human resource management
DUSPIVOVÁ, Marie
Human resources play a decisive part in the development of the firm`s successful activity. The basic function of human resource management is to issue such a structure of human resource that ensures this successful development. The main aim of this thesis was to deal with some aspects of human resource management that influence the quality of the offered services, in specific conditions of a small firm. This work is about quality of services and human resource management in restaurant {\clqq}Zlatý jelen`` in Horažďovice. The analysis of issues was preceded by the opening interview. I interviewed a manager of the restaurant. He was acquainted with the theme of my work and he gave me a permission to be engaged in these issues in his firm. The manager gave me some problems connected with the quality of services and personal work. I used two structured questionnairs for closer investigation of these issues. The first one was adressed to the guests of the restaurant. Through the questionnairs I should have found out the reasons of above mentioned problems. The other questionnairs were given to all employees of this restaurant and I could use all of them to their next elaboration. The results of inquiries were listed to the tables. Then I gave the same questions to the manager and at the same time I led with him the controlled interview. The aim of this conversation was to find out the reasons for contradictions among the manager and his employees. I defined the possible reasons for the origin of the problems. Then I suggested some provisions for the future. I hope my suggestions will help to increase the quality of the offered services and the standard of human resource management in this restaurant.
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