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Product innovation of guest house U Studeného potoka
PULKRÁBOVÁ, Adéla
The presented thesis deals with provided services of selected accommodation, specifically is it guest house U Studeného potoka. The aim of the thesis is to analyze current offer of selected accommodation and current offer of competitive accommodations in selected area. The important aim of the thesis is to suggest the innovation of product of guest house U Studeného potoka. The thesis will identify satisfaction of customers with currently offered services of selected accommodation and their proposals for development. The survey will be extended by information provided by operator of selected accommodation.

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