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National Repository of Grey Literature

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Using photography in promotion in tourism Prachařová, Eva ; Jarolímková, Liběna (advisor) ; Kondrashov, Alexey (referee) Main goal of this document is to rate photographs in promotional materials of the tourism regions of the Czech republic. Other goal of this document is to show if graphical form of promotional materials influences decision making of visitors of any particular region.The theoretical part describes short history of photography, promotion and tourism in the Czech Republic. The practical part consist of researching photographs in selected promotional materials of the tourism regions according to picked criteria. The second practical part is focused on testing of influence of photographs on participants of tourism. Detailed record

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